[episode 3] The Anatomy of Experience

This video from Terry Roach, founder of Capsifi, is part of the Enterprise Operating Model series, focusing on the “Anatomy of Experience.” In this episode, Terry explores how organizations deliver value to stakeholders through a customer journey perspective. He explains the role of value streams in mapping organizational capabilities and how these align with stakeholder interactions.

Terry highlights key frameworks like the Value Proposition Canvas and value maps, breaking down stakeholder needs and organizational responses. He concludes with a look at service blueprints and the concept of a digital twin, connecting these elements to continuous organizational transformation.

Enterprise Operating Model Series​ – Episode 3

The Anatomy of Experience