[episode 4] The Anatomy of Innovation

This video from Terry Roach, founder of Capsifi, is part of the Enterprise Operating Model series, focusing on the “Anatomy of Innovation.” In this episode, Terry examines how organizations can approach innovation in a structured, repeatable way to deliver value to stakeholders consistently.

Terry breaks down innovation into two key areas: innovating what you offer and how you deliver it. He explores frameworks like customer personas, value propositions, and value streams to identify stakeholder needs and enhance organizational capabilities. By integrating these insights, Terry demonstrates how innovation feeds into agile delivery backlogs to drive continuous improvement.

He concludes by connecting these ideas to Capsifi’s digital twin framework, showing how innovation aligns with customer journeys, value streams, and operational execution.

Enterprise Operating Model Series​ – Episode 4

The Anatomy of Innovation

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